Tailgates, Tickets, and the Truth About the Event Biz
In this jam-packed episode, Mike sits down with Savvy Seats founder Tommy Gucciardo at Radio Garden State HQ to dive into the chaos, strategy, and heart behind one of the area's most ambitious ticketing and event brands. From running massive tailgate activations outside MetLife to redefining customer service in the secondary ticket market, Tommy keeps it real about what it takes to build a brand that’s about more than just selling seats.
🔑 Key Topics Covered:
How Savvy Seats got started after Tommy walked away from a successful partnership
The grind behind running 40+ tailgates a season — and why MetLife wasn’t the long-term answer
Why American Dream became home base for Savvy Seats' flagship events
The real difference between Savvy Seats and the big aggregators like StubHub, Vivid, and GameTime
What it’s like to help other entrepreneurs and creators bring their events to life
Why transparency, trust, and text messages beat hidden fees and customer support limbo
How the dynamic pricing game really works — and why it usually backfires if you're playing chicken with ticket prices
💡 Quotes To Remember:
“Every ticket is a VIP ticket — because you’re my customer.”
“Everybody has big dreams and small pockets. That’s why we help make it real.”
“If you’re not delegating, you’re not building a business — the business is owning you.”
🎟️ Listener Perks:
Use code RGS10 at savvyseats.com to get $10 off every ticket purchase, every time — whether it's Knicks, Yankees, Springsteen, or Stone Pony.
📍 Where to Find More:
All tailgate events, ticket options, and Savvy Seats’ DIY ticketing platform can be found at savvyseats.com. Whether you're an artist, entrepreneur, or just trying to see Taylor Swift without selling your car, this is your go-to.
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📻 Keep it locked to Greetings From the Garden State and Radio Garden State – and keep New Jersey loud.
