The Lift You Need
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[Music]
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forever
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what's up everybody mike ham here with
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another episode of greetings from the
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garden state we are here in livingston
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new jersey today at sitting pretty
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intimate with christine dutcher
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christine welcome to the show hi mike
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how are you i'm doing great so glad to
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be here well i'm so glad to be here yeah
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this is uh a place that like i would
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never go to here like i texted my
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girlfriend before
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just before you got here and i was like
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i'm standing outside a lingerie store uh
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by myself so i look like kind of you
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know
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not great it's not a good look for me um
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but uh but let's talk about let's just
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do like what sitting pretty intimates is
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if you catch that when i just said it
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i'm glad to actually hear you say that
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about men because we really like to make
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it more inviting for sure yeah
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actually with men we certainly sell
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convenience um
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once they get comfortable to come into
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the store and
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we just basically will do the shopping
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for you we'll wrap your things and we
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actually keep record of your wife or
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your significant other's
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um
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sizes so it makes it easy for you on
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birthdays holidays yeah whatever it is
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so we don't want men to be intimidated
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and
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i think once we get the the ball rolling
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with men um you know they tell their
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friends and right they want it easy they
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just want to stick it under the
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christmas tree or they want to
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you know just put it on their pillow
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when it's their birthday
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so yeah what are the what are the types
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of things that they would be shopping
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for here
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so we carry uh sleepwear which you know
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ver you can get a nice pajama for your
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wife you can certainly get something
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sexy for your wife um
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you can also we carry very high-end
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socks we carry you know mid-range socks
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we carry um
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a lot of intimate apparel bras panties
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uh swimwear shapewear
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so those are really are our niches right
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at the moment right so we might expand
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you know you never know but
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so what was like your background like
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before starting sitting pretty like what
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were you doing before that were you
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always in lingerie sleepwear is that
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like an industry that you could be in i
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don't even know that yes absolutely of
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course it's uh there's actually a lot
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that goes with intimate apparel um and
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sometimes when people even come to work
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they're a little overwhelmed by what
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there is to learn yeah um
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so we my expertise i have 30 years in
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the business almost
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um and i've been on all different sides
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of the business i've been on you know i
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worked at specialty stores i helped with
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managing them i did um the surgical
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aspect of it
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um i have also
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done more of like the buying i've been
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actually taught
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seminars i ran seminars i used to work
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for
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macy's i was a district fit coordinator
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i had like 20 something stores
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just prior to here i actually managed
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and opened up the wackol store in short
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hills mall
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so i have a very extensive background
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when it comes to fitting
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and when it comes to um you know it's
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really we're finding solutions
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constantly for women right and a little
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bit of therapy in those dressing rooms
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yeah yeah exactly yeah well it's like
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one of those things like you know just
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because i've never really shopped at a
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store like this like i mentioned before
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right i didn't even know like that was a
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thing but then like the more i think
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about it it's like will i get fitted for
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suits or if i go to a wedding for
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example exactly like how is it any
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different you still want to look good
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feel good you know do good it's
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absolutely very much the same and
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the thing is first of all we're all
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about making women feel good about
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themselves whatever their body is and
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just be the best version of them in fact
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in our dressing rooms we have little
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blurps of all of that yeah um
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it's actually
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yeah just just the best version of them
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so we help them feel great about
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themselves right we make sure whatever
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their comfort level is not every woman
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is comfortable taking their clothes off
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and say hey you know measure me for a
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bra
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but we kind of yeah
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it's a very intimate setting i mean
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literally in figure 2 right exactly so
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yeah we do make them you know face the
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wall so that you know we could be behind
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them and actually help them put on a bra
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properly and there is a lot of technique
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to that believe it or not sure right um
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and then so like what led to opening up
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your own place like why why did you be
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like hey i'm gonna you know get out of
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like working for other people yeah and
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open up my own shop with my own product
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maybe not your own products but just
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like your own store of course yeah so
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i mean i've always had such a passion
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for this
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um i truly always wanted to help women
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and i feel like this is truly a business
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where you know women could support other
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women
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and
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i
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again i just want women to feel great
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about themselves i want them to be the
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best versions of them and
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you know feel good about what they're
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buying um literally feel uplifted yeah i
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mean all right
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in every sense it could be like a
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catchphrase for this place feel uplifted
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yes
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yeah so it's really the truth but that's
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kind of was my calling and i have a very
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good uh
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neighbors actually which is why i
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selected this specific location
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um sherry amster is a very nice boutique
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and i've worked with her customers for
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some time actually uh through doing
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events
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um and also there's a lot of um there's
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duet who is a very nice um
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store on our on our corner we also have
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um a very high-end hair salon dossier
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that's beautiful women oh women well her
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and her husband own it
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uh also
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there's bake with me there's a code
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ninja there's a really nice uh store
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right next door that um it's not a store
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but it's more of like a music place for
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kids
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so there's a lot of support here and i
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really feel like that was
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a great place to kind of
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like off the beaten path and also
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livingston has
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i think there's been a little bit of a
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void here because there was a store that
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used to be here some time ago maybe
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about three years ago that used to
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specialize in bra fittings and used to
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um you know help women with different
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kind of undergarments and shapewear and
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um lingerie sleepwear all of that yeah
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so that you know i feel like there was
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really a niche
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so
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livingston you know definitely was
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and all the pieces of the puzzle kind of
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just fit and
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we landed here yeah love it and then so
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talk to me also about like um like the
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types of products so like i see like the
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socks over here are falci is that how
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you say that foggy yeah
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yes um and then like you know you
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obviously have like different stuff so
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how do you i mean maybe just because
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like you know because you've been in the
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business for a while but like how do you
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know like which ones you want to get for
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your store to provide to your customers
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like which is that just like from
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experience yes definitely i mean i carry
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a lot of different brands um you know
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there are certain brands that actually
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uh are specific to maybe more full
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figure there are some that more
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specialize in more t-shirt bras
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we carry a lot of wackol we carry a lot
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of notori we carry
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different costa bella we carry a lot of
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different brands actually that probably
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people have never even heard of aspen
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dream long story short those are some of
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like sleepwear
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um
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claudelle montel flirt
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we have a lot of different brands we
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actually just started carrying hand row
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which is beautiful a higher end um
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one of the finest cottons you could buy
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for sleepwear
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they carry and also they do panties and
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some bras and things like that so
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cool yeah and then talk to me also about
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like the space because we were talking a
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little bit about that before like you
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got the cool legs wallpaper on the wall
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and it's like everything is very like
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neutral and kind of like toned down
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because then everything else that's the
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products actually yes pop a lot so talk
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to me about that was that was that
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coming from experience too like seeing
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how different stores succeeded in that
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way yes yeah so basically the designs of
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our store is we have these cute little
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arches you know in our store and we
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carry you know a lot of
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more fashion pieces we're kind of like
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out in the open and then we have a whole
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stock room filled of like more neutral
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things
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so i would say our our fashion pieces
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are more like front and and you know in
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your face also
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um we also have these this
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the this wallpaper actually that we it's
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kind of like our signature in fact right
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i honestly like when you mentioned it i
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think i like saw it but it didn't like
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register in my brain and then the more i
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look at it like now i just can't stop
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looking at it yeah it's perfect exactly
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so the wallpaper is very subtle and
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we're the only ones that have it because
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it's custom
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so you know in the future when we open
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up more stores this is kind of like our
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branding right um and it's
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people it's not in your face like too
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obnoxious but it's kind of people kind
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of
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see it yeah right and it's cute and they
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really really appreciate it yeah um and
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so uh i just lost my train of thought
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but uh
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future stuff like so goals how long
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that's my question how long have you
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been open here so we've been open um
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only like a month or so right so we're
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recording this in december this is gonna
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post probably like beginning of february
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end of january somewhere so maybe like
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two or three months at that point
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whatever exactly life is yeah we'll be
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open probably about two or three months
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at that point right and how's that been
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like being in new business going out on
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your own like totally different
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experience i would imagine right then
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absolutely yeah but i can tell you it
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makes me feel i really feel comfortable
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like i'm in my niche and i can
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definitely tell you i am so blessed to
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have such long time uh customers and my
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family and friends and everybody has
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been spreading the word and super
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supportive i can't tell you how blessed
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i feel i i'm just
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i'm very very very thankful that i have
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the support group that i have
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um and customers have been coming to me
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forever i mean almost some of them have
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been around for close to 30 years i've
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been helping them from when i originally
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started and especially around all these
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different places exactly that's awesome
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exactly so it's been wonderful and of
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course when women are happy they
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certainly spread the word exactly
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definitely um and if they're unhappy
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then they would also spread the word too
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but that's like with everybody so that's
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why we're going to just keep them happy
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exactly love it um all right so that's
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gonna be our first segment we're gonna
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take a short break and we're gonna be
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right back this is the greetings from
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the garden state podcast i'm mike ham
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we're here at sitting pretty intimate in
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livingston new jersey with christine
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dutcher we'll be right back
11:38
it is time for today in new jersey
11:39
history on february 7 1735 aaron
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hankinson was born in madame new jersey
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he was a military officer in the sussex
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county militia and later served in the
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new jersey general assembly from 1782 to
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1786 and then again from 1788 to 1792
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hankinson would pass away on october 9th
11:57
1806 in stillwater township and that is
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today in new jersey history
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all right we're back this is the
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greetings from the garden state podcast
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i'm mike ham we're here at sitting
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pretty insane sitting pretty intimate
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that's sometimes that's hard to say real
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fast because i you know jump all over my
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words livingston new jersey with
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christine dutcher uh so christine in the
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first segment we kind of talked about
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the background of the business we talked
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about your background um different
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things that people can come to expect
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when they walk in here sure um but let's
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talk about maybe someone that's coming
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in for the first time ever you know like
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a woman that comes in and she's used to
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shopping at like a you know a big box
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type place yes um and coming in here and
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getting just a totally different
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experience a more intimate sitting
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pretty intimate experience absolutely um
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so let's talk about that like what can
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someone expect coming in here for the
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first time and kind of avoid that
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intimidation level sure
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so when people come in i mean we
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certainly you know small talk to make
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them feel super comfortable and the
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environment we create here is a very um
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you know good energy where people feel
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like they are wanting to shop and feel
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comfortable
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um
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because obviously i mean it's difficult
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to get people to you know feel
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comfortable with you but i feel like
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there's definitely
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that's definitely something that i i
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have a talent for yeah um and you just
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you know people are super friendly and
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you want to help them and we really
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provide service and people want service
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today it's really hard to find which is
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why you know they'd come to a specialty
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store
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um
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so that is a big thing we actually go to
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the end of the road to be able to
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satisfy them
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um and we want them to feel comfortable
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we want in every sense of the word like
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when they're buying new bras we want
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them to be fitted properly they want you
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know they're looking for something that
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makes them feel comfortable and there
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are different bras you know for
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different reasons and i try to explain
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to them you know really in theory you
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should have eight bras a year
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and throw them out every year you should
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have at least one strapless
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you should have at least one sport bra
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and then you should have six everyday
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bras so three
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every six months okay so if you do like
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one to wear one to wash and one to rest
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every day bras every six months
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right so and and you can kind of mix the
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colors so you kind of have some
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varieties some variety that works under
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all types of clothing yeah um and so
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like so that's interesting and
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how
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i mean just again because i haven't
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shopped here like what maybe what's the
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experience of someone that comes in here
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does a fitting with you and all that
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kind of stuff and maybe has been going
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and shopping at you know like those big
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box type places and just being like oh
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this is my size i'm just gonna buy this
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and then getting it home and
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is it like like a life-changing thing is
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like a renaissance of just like oh my
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god i didn't know i could feel this good
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let me tell you something so the
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importance of coming to a specialty
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store that knows you know the different
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types of bras and knows it's not only um
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because bras all fit differently so a
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lot of times women will come in and say
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oh i'm a 34 double d and it's not always
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the case in every single style bra they
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all fit differently so it's important
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that you put them on
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um and because we're working with them
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all day literally we know what fits a
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little tight around the back what is a
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little bit more forgiving in the cup or
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things like that so it's very good to
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have somebody who is knowledgeable
15:30
with all the brands and how they fit
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it's not even it's not even specific to
15:35
a company it's interesting yeah so
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you know with that being said i mean
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that women really leave
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beyond happy right so they we make sure
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that everything and we'll be the first
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to tell them hey you know that's not a
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good choice for you right i can get
15:52
something better um and we try to give
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them a variety we also try to get them a
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little bit out of their comfort zone so
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if they come in for a t-shirt bra you
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know and then they leave with something
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maybe a little more sexy and of course
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the t-shirt bra they came for
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um
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so that's you know that's always nice
16:09
because it gets them a little out of
16:10
their comfort zone and they feel so
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great in it right it's are they like and
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this is just me being unaware are there
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common mistakes that people make when
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they're shopping for that like that kind
16:20
of stuff well i don't know if it's
16:23
common mistakes but again i think sizing
16:26
people are kind of fixated sometimes on
16:28
a size and they think everything fits
16:31
the same way gotcha so more so i guess
16:34
you know in that regard yes
16:36
um
16:37
but i mean i i and
16:39
plus
16:40
there is a whole technique as to how you
16:42
should get into a bra the way a bra
16:45
should look when it's fitted properly on
16:47
you you know women are always supposed
16:50
to lean forward into the bra so that
16:52
they get past the wire if they're
16:54
wearing a wire
16:55
um the other thing is too we carry a lot
16:58
of different categories you know we do a
17:00
lot today with non-underwire
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and you know that's definitely a growing
17:04
category
17:06
um because i think women
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you know they want the support and they
17:10
could definitely get it in a
17:11
non-underwire which they didn't believe
17:13
before
17:14
so we have wire we have non-wire we have
17:17
you know unlined lines we have there's
17:20
so many different you know styles and
17:22
options and we make sure that we
17:24
are
17:25
making sure we have enough variety for
17:27
every size
17:29
you know
17:30
every woman so that they can leave with
17:32
exactly what they need right and then um
17:35
so maybe like once they get in here they
17:37
feel comfortable they're all that kind
17:38
of stuff you know like maybe what kind
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of goal is it like what are the the
17:41
steps are there like general steps that
17:43
you kind of go through like make sure
17:44
that
17:46
absolutely so we always do a measurement
17:49
if people are comfortable and we always
17:51
you know have that conversation it's
17:52
important to have that dialogue so
17:54
because you don't know what somebody is
17:56
going to feel comfortable with um but
17:59
typically i mean women come in here and
18:01
they would love to be fitted they want
18:03
to know their size they want to know
18:05
what's going to make them look good
18:06
under their clothes so we do a
18:08
measurement of course um you know we and
18:11
it doesn't take long to do a fitting um
18:14
you know and then we would help them get
18:16
into their bras the proper way and show
18:18
them what is correct about a you know
18:21
the way a bra should fit properly and
18:23
what's not right because sometimes
18:25
they'll put it on they'll be you know
18:26
sticking out somewhere or what have you
18:28
and then you know we'd have to get them
18:30
a different size right
18:31
so but they typically feel comfortable
18:34
like i said i mean the most important
18:36
thing is we make them feel
18:37
uh comfortable by having them face the
18:39
wall so that we can't see them and we
18:42
can actually help them behind them by
18:44
putting the bra like over their head
18:46
they put their arms in lean forward we
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hook it make sure it's you know the
18:50
right um
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you know
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tightness i guess if you will within the
18:55
back
18:56
and then there's there's a technique
18:58
really you're supposed to be on the
18:59
loosest possibly the middle hook but
19:02
never ever ever buy a bra on the
19:03
tightest hook got it so because as you
19:06
wash and wear them they do loosen up
19:08
with time so and there is supposed to be
19:12
you know some sort of measurement like
19:13
from the crease in your arm to your
19:14
shoulder in between those two points
19:16
should be where the height of your
19:17
breasts are and that's
19:19
there's a lot of uh
19:21
you know there's a lot of you when
19:23
people put on a top and things like that
19:25
they'll see the difference yeah
19:27
and then literally they want to buy
19:29
every bra we have right right um so also
19:33
for the fellas out there that are
19:34
listening to this we mentioned before
19:35
about how you know like uh you try to
19:38
make it as easy as possible for someone
19:40
like me coming into a store like this
19:42
not knowing anything you know maybe
19:44
outside of like the size right but does
19:46
that like present interesting challenges
19:48
too like i know you should mention that
19:49
you gotta keep sizes on file but like if
19:51
i'm shopping here and my girlfriend's
19:53
never yeah it's been here that's a great
19:55
thing like hey
19:56
she's this size
19:58
like can you help
20:00
so
20:00
if you're a gentleman who's coming you
20:02
know to shop number one i would
20:05
definitely encourage you like you know
20:07
look in her lingerie door on see sizing
20:10
and you know maybe look in her closet
20:12
and see what size she wears because a
20:13
lot of times guys will come in and it's
20:15
so wonderful sometimes they think you
20:17
know we're a smaller size
20:20
sometimes they you know yeah so we want
20:22
to make sure that we are um definitely
20:24
getting the proper information so we can
20:26
help them accordingly so definitely look
20:29
in in your
20:31
significant other's draws so you can see
20:33
sizing so we have a starting point right
20:35
and then we kind of walk you through it
20:37
because
20:38
they would be certain band size you know
20:40
according to even like sometimes their
20:42
clothing size
20:43
yeah so but again and then you'll be
20:46
able to see kind of the styling that she
20:49
likes and prefers but we do have a very
20:51
you know easy return policy you know
20:54
tags on it 30 days you're more than
20:56
welcome to you know return or do an
20:58
exchange
20:59
the other thing is too um i i would
21:02
think that if you look exactly like what
21:05
she has in her drawers and things like
21:06
that again she's gonna be able to you're
21:08
gonna find what she
21:10
typically gravitates towards and that
21:12
would help us so the more information
21:14
that you could kind of bring to us the
21:17
better we can help you but you can
21:19
always get a gift card that's true yeah
21:22
for fittings yes yeah because most guys
21:25
you know they want their women to
21:26
actually you know have nice bras and to
21:29
be uplifted look good in their clothes
21:31
so i just think sometimes it's difficult
21:33
but i think it would be easy for guys to
21:36
come in and get a gift card and say hey
21:37
honey this is for a new bra fitting yeah
21:41
but i do think the gift card's great i
21:43
do think that it goes like it's like
21:44
next level if you actually like bring
21:46
something home without a doubt holy
21:48
like you figured this out like how did
21:50
you know you know that kind of thing
21:51
yeah i think that would be that would be
21:53
good too and it's funny because
21:55
it's interesting and this is my advice
21:57
to women do not
22:00
do not discourage your man from bringing
22:03
you things that are nice because if you
22:06
you know we can always make a size
22:08
exchange but try not to discourage them
22:10
if they're selecting something for you
22:13
it's because you know they would
22:14
appreciate you having it or they would
22:17
appreciate you in it or any of those
22:19
things so sometimes women i feel like
22:21
are very quick to shoot a guy down after
22:24
you know they buy them this gift and
22:26
then it scars the guy forever he'll
22:28
never buy it again we'll never buy it
22:30
again um and so like when we're talking
22:33
about this stuff like when a guy comes
22:35
in making him feel comfortable right to
22:37
like pick something that he likes
22:40
exactly and he would like to see his
22:41
woman in
22:43
is there like a hesitation there like do
22:45
they you know is it like well i i maybe
22:48
depends on the guy i guess i i think it
22:50
depends on the guy of course but again i
22:52
think everybody that works here at
22:54
sitting pretty we that's our thing we
22:56
are very talkative and we're fine with
22:58
making you feel comfortable and maybe
23:01
it's not you know the very risque risque
23:05
um lingerie maybe it's something kind of
23:07
in between maybe it's not the old you
23:09
know sweatpants that your wife has been
23:11
wearing but maybe something you know a
23:13
more attractive pajama or something
23:16
getting her a little bit more
23:17
comfortable you you know kind of like a
23:19
meeting place
23:20
would be a good uh i i think solution
23:23
kind of you meet in the middle and then
23:25
maybe it'll encourage her a little bit
23:27
more to you know get the things that
23:29
you're more drawn to right yeah for sure
23:31
um okay great so that was a great
23:34
segment so we're gonna take our second
23:35
break our last break of this episode uh
23:38
so this is the greetings for greetings
23:39
from the garden state podcast i'm mike
23:41
ham we're here at sitting pretty
23:42
intimates in livingston new jersey with
23:43
christine dutcher we'll be right back
23:47
it is time for new jersey fun fact of
23:49
the day did you know that in september
23:51
1921 the very first miss america pageant
23:53
was held on the boardwalk in atlantic
23:55
city
23:56
and that is your new jersey fun fact of
23:58
the day
24:01
and we're back this is the greetings
24:02
from the garden state podcast i'm mike
24:04
hamm we're here at sitting pretty
24:05
intimate in livingston new jersey in
24:07
livingston new jersey with christine
24:08
dutcher it's the second segment that
24:10
i've messed up the intro for um but
24:12
that's okay uh so i talk all the time
24:14
but so right now in our third segment
24:16
for every episode we always talk about
24:18
the community tying whatever business or
24:20
place that we're talking to back to the
24:22
community and how they get themselves
24:23
involved with the community so
24:25
being in new business in town uh one of
24:28
the things that i know that you're doing
24:29
is uh are a lot of events um so yeah you
24:32
know like you've done i think you have
24:34
one coming up soon that's more geared
24:36
towards men i know that you've done some
24:38
wine tasting events either in the past
24:39
or coming up you forget um so talk to me
24:42
about like when you started the business
24:44
like how important was i didn't know
24:46
that they had bra fitting events like
24:48
stuff like that i didn't know that was a
24:49
thing um so talk to me about that and
24:51
like making sure that people were
24:53
educated about that you're here what you
24:55
do all that kind of stuff yes
24:57
so of course um you know getting the
25:00
word out is super important for us
25:03
um we want to make sure obviously that
25:05
our our customers do know that we're
25:07
here and you know they're spreading the
25:09
word and the community has been very
25:12
instrumental in assisting with that all
25:14
of my neighboring um businesses here
25:17
have been extremely supportive
25:19
um a lot of them have been you know are
25:21
women owned which is wonderful
25:24
um but yeah we do a lot of events
25:26
actually and that's where a lot of our
25:29
business comes from
25:31
we're very fortunate we do anything
25:33
pretty much in terms of
25:36
getting groups together we do private
25:38
like vip shopping events when girls just
25:41
want to get out and get together and
25:43
we'll do like a little maybe appetizers
25:46
or maybe a candy bar
25:48
we did a mother and daughter event
25:50
that's always fun
25:51
yeah in fact a lot of times you know
25:54
mothers want to get their daughters
25:56
ready for college and they'll send them
25:57
with all new bras to college
26:00
um
26:01
we've done uh events for men
26:05
that's actually been very interesting
26:06
we've had a mobile cigar lounge here and
26:10
we have uh so we would easily you know
26:13
they would come and do their selections
26:16
and then they would go and hang out over
26:18
in the cigar lounge
26:20
mobile cigar lounge and watch football
26:23
okay cool maybe have a drink and we
26:25
would do all of the legwork where we you
26:27
know would we ring up everything and
26:29
we'd wrap everything and basically you
26:31
know if they wanted to do a drive by and
26:33
we'd throw it in their car like a
26:35
frisbee right out the door into their
26:37
way love them yeah right right yeah so
26:40
but yeah we've we've also been very
26:42
involved with the community too um we
26:44
definitely work with different charities
26:47
we've worked with dress for success you
26:49
know well i have previously worked with
26:51
dress for success in a different
26:54
capacity not in this store
26:57
um we've worked with susan g komen
27:00
we also have worked with the valerie
27:02
fund in the past
27:06
and you know i intend to bring all of
27:08
those events too we've worked with the
27:11
breast cancer
27:15
i'm trying to think what it's called
27:17
the breast cancer centers at the
27:19
different hospitals yeah that has been
27:22
actually you know very good for us
27:23
because we raised money so we'll run an
27:26
event maybe from like for like a week
27:28
and if they say that they're from that
27:30
organization then a percentage of the
27:33
proceeds would go towards
27:35
whatever organization they
27:38
you know are with yeah
27:40
so that that has been very good for us
27:42
and you know it's people getting
27:44
together in small groups but still i
27:47
mean even with the covid days now like
27:49
we're respectful of that but still you
27:51
know it's people getting that
27:53
interaction which i think is really
27:55
healthy yeah yeah absolutely um and also
27:58
i think and we were kind of talking
27:59
about this off air but just like one of
28:01
the things you mentioned earlier in the
28:03
episode about you know having people
28:04
that have been coming to you for this
28:06
stuff for as long as you've been in the
28:08
industry yeah um so to me like that is
28:11
like that's the sitting pretty intimate
28:13
community yes you know like the
28:14
christine dutcher community thank you
28:16
and i think that that's really cool
28:17
because it just shows you know that like
28:20
the i feel like a place like this has to
28:22
establish a lot of trust
28:23
with
28:24
its clientele whether it's just like if
28:26
it's gonna fit good or not whether they
28:28
feel comfortable in here or not all that
28:29
kind of stuff so um talk to me about
28:32
like i mean it's it's obvious but talk
28:34
to me about the importance um and
28:37
of that and like how that kind of maybe
28:39
played into even opening up this
28:40
business because you wanted that your
28:42
people to have a place to go to see you
28:44
directly of course of course
28:46
yes i mean i'm i'm so grateful i have
28:49
such an amazing following and it's
28:51
because of all of my years experience
28:53
truly and i have such a passion for what
28:55
i do i really really do i really love
28:59
when women feel great about themselves
29:01
just and exactly like whatever is the
29:03
best form of of them so
29:06
it with that being said i mean i think
29:08
and i'm i'm very genuine when i
29:11
i'm happy to tell somebody no let's get
29:13
something that looks a little bit better
29:15
on you or let's get something that fits
29:17
a little bit different
29:19
and when they walk out of here they're
29:21
very confident in their purchase which
29:23
is amazing
29:24
and yeah i have people that have it's
29:26
not only the my direct customers but
29:30
in terms of them branching out and
29:32
telling so many other women that has
29:34
been tremendous for me and in growing my
29:37
business and you know i partner up too
29:39
with a lot of different businesses we do
29:41
like even little pop-up shops or
29:43
promoting of the other stores in the
29:45
community right
29:47
um
29:48
you know
29:49
we intend to continue doing that in fact
29:52
somebody from another uh store in
29:54
livingston actually just contacted me
29:56
and they're so gamed to do an event
29:58
together so we cross promote
30:00
i i my feeling is you know i want
30:03
everybody to succeed as many people
30:05
around me succeed and i truly i'm not
30:08
worried about the competition either
30:10
because i don't even focus on any of
30:12
that i just stay in my lane and just
30:14
there's plenty of business for everybody
30:16
to succeed and that's my goal i would
30:19
want that for everyone right and so is
30:21
this a thing too where like people can
30:23
go and you know shop for this stuff like
30:25
online or is this more of just like you
30:27
have to come in type of thing so there
30:29
are some brands that i carry that
30:31
actually will not even allow you to sell
30:34
online so we were contemplating doing
30:38
that and i decided not to because
30:41
i mean i really prefer to actually give
30:43
service and even if that means to
30:45
virtually shop with somebody in the
30:47
store on a facetime call you know and
30:50
then send things or hand deliver to them
30:52
if they're locally i mean we really go
30:54
over and above to try to satisfy the
30:56
customer right so i would say that you
30:59
know at this time you know we've opted
31:01
not to do the online uh business because
31:05
it takes away from the i feel like this
31:06
is an experiential store yeah sure it's
31:09
not just like you're gonna go online and
31:10
be like buy six bras for like you know
31:13
20 bucks and like just get them amazon
31:15
delivered to my door exactly it's like
31:17
coming in meeting you gaining the trust
31:19
all that kind of stuff and that's what
31:20
goes into building the community right
31:21
yes and you really should be fitted like
31:24
um every six months
31:26
so as a rule of thumb so that's
31:28
that's good to come in like every six
31:30
months because women's bodies change
31:33
you know either you know if we gain
31:35
weight lose weight or you know hormones
31:37
changes and they have babies and there's
31:40
a lot of different factors that make uh
31:42
that change sizes yeah that would change
31:45
their size
31:46
um and with that
31:48
i think that you know it's it's very
31:50
important that they come in and you know
31:53
be fitted properly but again if there is
31:56
a certain bra that they love and it's
31:59
you know by natori or wachol or montel
32:02
or what have you and they want more and
32:03
we ship them of course we're going to
32:05
give them the service that they're
32:06
looking for yeah um so
32:09
if we can go back for a second to like
32:10
the first time customer coming in and
32:12
what to expect because we're gonna get
32:14
make sure they know like where to go
32:15
like the address here the website and
32:17
all that kind of stuff thank you yeah so
32:20
like if they come in the fitting like is
32:22
there like a cost involved with the
32:24
fitting is there
32:25
that kind of stuff and then like how
32:27
does that work so some places do charge
32:29
a cost but we don't charge a cost for
32:32
fitting okay so we just you know
32:34
obviously are in hopes that you know
32:36
customers buy bras and and some make a
32:39
purchase while they're here but no i
32:41
don't think it's fair to charge somebody
32:43
but first time customer you know our
32:46
goal is to really get them in the
32:48
fitting room just to
32:49
make sure that they're um
32:52
you know we sell them the right size and
32:55
that they're getting what exactly what
32:57
they're looking for and maybe sometimes
32:59
a little of what they didn't come for
33:01
but they found that they loved yeah
33:04
so that is really pretty much our goal
33:07
but i don't everyone should pretty much
33:09
feel very comfortable walking in this
33:11
store like i said i think that it is a
33:14
very welcoming place
33:16
we're here to give service and to
33:19
accommodate you the best way we possibly
33:21
can yeah i know we spoke a little bit
33:24
this morning in regards to where you did
33:26
you find the place easily yeah yeah
33:28
right and we car we kind of are on the
33:31
side of the building
33:32
which is sometimes could be a little bit
33:34
difficult for people to see but sherry
33:37
amster is on our corner um when you pull
33:40
down that driveway we are on the side of
33:43
the building
33:44
so i think that you know once people
33:47
kind of
33:48
obviously once they have an
33:49
understanding of where we are it's it's
33:51
very easy to find yeah and so what's the
33:54
like the address that they could put
33:55
into like the gps sure so we are at 97
33:59
south livingston avenue and we're suite
34:02
c
34:03
so we are right next to doremi um which
34:07
is a children's like uh
34:10
music school
34:12
and we're also right next to shari
34:14
amster so in between those two you will
34:16
be able to find sitting pretty intimate
34:18
okay and then website let's get the
34:20
website sure we do have a website and
34:23
it's www.sittingprettyintimates.com
34:26
and you can actually make an appointment
34:29
right on our website okay which makes
34:31
things very do they need an appointment
34:32
to get to come into a fitting or they
34:34
may just walk right in they can walk in
34:36
we would never tell anyone they couldn't
34:38
shop right um but we do have specific
34:41
hours actually for appointments which i
34:44
think people really like right we have
34:46
like a 9 to 11 um that's for specific
34:51
appointment times like for bra fittings
34:53
or private shopping
34:55
then from 11 to 4 are more like your
34:57
public walk-in hours sure
34:59
so from four to six a lot of times we
35:02
either do events
35:03
or we do um again private shopping we do
35:07
a lot of weddings too um
35:09
like bridal parties and things like that
35:12
that come and can do you know everybody
35:14
can get fitted for their undergarments
35:15
for their dresses
35:17
so yeah i mean we're definitely we are
35:20
doing different things and we are
35:22
definitely service oriented so you can
35:24
come here and
35:26
we can certainly help you i'm sure right
35:28
and then i'm sure like the social
35:29
handles uh like instagram facebook
35:31
sitting pretty intimate to facebook
35:33
everything
35:34
everything we are on everything known to
35:36
man
35:37
you gotta be these days you have to well
35:39
because we we carry things for every age
35:41
group okay so
35:43
that is you know it's important and and
35:45
i feel like all the social platforms are
35:47
kind of a little bit age-related i'm
35:50
in my 40s so i gravitate more towards
35:53
35:54
but you know the younger generation is
35:56
definitely more instagram tic talk
35:59
you know i'm even on pinterest and we
36:01
have you know cool you can write a
36:03
google review about us there you go so
36:05
excellent um all right so that was
36:07
amazing i'll make sure that i put the
36:09
address the website the social handles
36:10
all in the show notes for the people
36:12
that are listening
36:13
i'll also put the greetings from
36:14
thegardenstate.com uh ingredients from
36:16
thegardenstate gmail.com the website and
36:18
email address of the show if you want to
36:20
connect with me to get to christine i
36:22
don't know why you would want to do that
36:24
but you could
36:25
but uh but awesome so christine thank
36:27
you so much for having me today this was
36:28
a great episode a very unique episode we
36:31
obviously haven't done something like
36:32
this before um so this was this was
36:34
great thank you so much oh it's my
36:36
pleasure i'm so happy to do this because
36:38
i think the main thing is to really get
36:40
the word out that you know there is a
36:42
service here like this so
36:44
yes so thank you for having me exactly
36:46
thank you for coming on and everybody
36:48
else thank you for listening and we'll
36:49
catch you next time
36:58
[Applause]
37:00
[Music]
37:07
[Applause]
37:11
[Music]
37:25
you
